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All brands strive to create the perfect marketing email that is engaging, conveys a clear message, and provides a positive experience to subscribers across the board. But when brands think...

You might (or might not) be surprised that the most successful email-marketing strategy is one that has been extremely popular with marketers for many years: sending newsletters. A leading email...

At the dawn of email, spam messages were purely malicious emails – today, consumers have widened their criteria for defining spam messages to irrelevant or annoying. A survey by Litmus...

One common misconception is that social media use amongst millennials and Gen Z is at an all-time high; in fact, usage is declining. This isn’t a joke. Findings continue to...

It’s almost impossible to minimize the importance of copywriting in any email campaign. With subscribers being inundated with dozens, maybe even hundreds, of marketing emails a day, it’s imperative your...

The blacklist– a scary, dark hole that lives in a subscriber’s inbox. The file that eats up your emails and never spits them out. No email marketer ever wants their...