Blog

Although it’s much more encouraging to see your email lists growing, it’s time to begin acknowledging email unsubscribes as a positive occurrence. This new marketing mentality, "less is more", is...

The answer is not as simple as you’d think.  Have you ever opened up a marketing email only to find a dense novel? How far into the email did you...

Email design is a critical element of every campaign. It’s not just the visual representation of your brand and message, it’s about understanding the wants and needs of your subscribers...

The ongoing strength of your email campaigns are only as effective as your subscriber lists are strong. A qualified and responsive house file has always been the life-blood of a...

For most businesses, email marketing is one of the most influential and profitable channels available for reaching consumers because of its many functions and variables. This embarrassment of opportunities can...

Location has a large impact on consumer purchasing habits. Using geolocation information to develop location-specific content for consumers can have a similar impact on subscriber interaction with email. Not only...