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You may be thrilled to see your deliverability rate is well above 50%, but is it cause for celebration? Sadly, the answer isn’t a resounding “Yes”. While a deliverability rate...

Any seasoned marketer knows that their audience is a diverse patchwork of people with different behaviors and values, making it critical for marketers to understand those differences and segment their...

Email marketing automation is a valuable tool that all marketers should regularly incorporate into their campaigns. But despite its many benefits, automation can also do damage if a technical snafu...

First impressions are everything, and in email marketing, they are a determining factor in building long-lasting, loyal relationships. For business owners and email marketers, your first email is the initial...

Did you know millennials are the most-studied generation of all time? For better or for worse, this generation harnesses substantial influence on various markets, trends, and practices, one of which...

A common misconception is that email marketing is dead, or close to it, among millennial consumers. At a time when brands rely so heavily on communicating through social media channels,...