Blog

It’s been more than two years since the European Union’s General Data Protection Regulation (GDPR) was implemented, which was aimed at strengthening data protection laws and giving individuals more control...

Do you feel like your email marketing process is taking too long? Are you worried it’s not taking longer? Litmus’ State of Email Workflows asked more than 3,000 email marketers...

Spend any time on the web these days and you’ve likely stumbled across more than a few GIFs. Loved by many for their quick, digestible and often humorous content, GIFs...

Struggling to make your brand standout in a crowded marketplace? It might be time to evaluate your brand positioning and look for ways you can give your strategy a facelift. ...

Not all marketing emails are the same, nor should they be! When building out a marketing campaign, it’s important to understand common types of emails, their respective advantages and disadvantages,...

Subscriber erosion is inevitable over time, and not necessarily a bad thing if you’re replacing lost subscribers with loyal followers. But you shouldn’t always throw in the towel on inactive...