Blog

How many times a day do you check your email? Once or twice? Likely more often.  Your audience is completely flexible and fluid to how and when they check email....

Chocolate or vanilla? Cup or cone? Email marketing or social media?  This hotly contested question has been debated amongst marketing professionals for years now, especially with the meteoric rise of...

A typo that misses three rounds of approvals; a last-minute event time change; an updated hyperlink that needs to be swapped out. We’ve all experienced scenarios that require a quick...

Email designers have many techniques to enhance a campaign at their disposal. Visuals such as animated GIFs and gorgeous typography seem to be all the rage in emails today. But...

Thinking about switching email service providers? This is one of the most important decisions email marketers must make, because your choice can make the difference between success and failure.  If...

Among the various marketing channels at a brands’ disposal, email marketing still delivers one of the best returns on investments. Tracking revenue tied to email marketing allows marketers to validate...