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Segmenting with Email Analytics

Segmenting with Email Analytics

Segmenting and targeting – two integral steps for email marketing. Segmenting your audience and sending targeted emails can help your emails become more relevant and successful. There are many ways...
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Newsletter 101: The Cardinal Rules of Email Design

Newsletter 101: The Cardinal Rules of Email Design

Regular email newsletters are one of the best ways for you to stay connected with your customer/clients. Seasoned email marketers know that email design can make or break the success...
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Marketing Showdown: Email vs. Text

Marketing Showdown: Email vs. Text

Thanks to smartphones, tablets, and other electronic devices, accessibility to both text messages and emails is at an all-time high. When it comes to digital marketing, how do text and...
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Connecting with Your Local Community Through Email Marketing

Connecting with Your Local Community Through Email Marketing

Is your business serving a local community? Email marketing is a practical and efficient tool for building your brand among the local customers you serve. By implementing smart digital marketing...
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Are You Driving Your Subscribers Crazy?

Are You Driving Your Subscribers Crazy?

Every email marketer is guilty of annoying their customers at one point or another. Admitting you’ve been a part of the problem is the first step to fixing it. Here,...
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Long Time No Talk: How to Re-Engage Your Email Subscribers

Long Time No Talk: How to Re-Engage Your Email Subscribers

Maintaining long-term relationships with clients and customers is incredibly beneficial to your brand. Not only is it good for current business, it also saves email marketers money in the long-run...
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