Blog

As humans, we typically fear failure. So, when it comes to email marketing, it’s easy to think negatively about making mistakes. But while practice makes perfect, perfection isn’t always what’s...

Adopting a customer-centric approach to your overall marketing strategy is the most effective way to meet consumer needs and achieve your business goals. Thanks to email marketing and other direct-to-consumer...

The moments right before email marketers hit send on an email are some of the most important in a campaign lifecycle. Strategy has been realized, coding has been perfected, and...

As we adjust the way we live and work in this new, more socially-distanced online world, there’s never been a more opportune time to add webinars to your marketing mix....

A welcome email is one of the simplest and most underrated tactics in email marketing. First impressions are everything, and it’s imperative to make the most of it when the...

It’s the most festive time of the year, and also the most lucrative for brands if they play their cards right. With increased sales, higher engagement, and the highest customer...