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Blog - The ABC’s of A/B Testing

The ABC’s of A/B Testing

Are you looking to boost the effectiveness of your marketing efforts? Well-planned A/B testing can go a long way in determining what’s working and what’s not to ensure your campaigns...
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Blog - Does Email Need a Facelift?

Does Email Need a Facelift?

To the normal user, email has remained relatively stable in its function and design for, well, all of email history. Despite the transaction of more digital mail than ever, email...
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Blog - Let’s Get Real About Co-Registration

Let’s Get Real About Co-Registration

As an email marketer you are always looking to expand your email lists, but not all list-building tools are created equal. Subscriber acquisition sources can be an efficient way to...
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Blog - The Truth About Millennials and Direct Mail

The Truth About Millennials and Direct Mail

Do you think it’s strange to have a blog about direct mail from a company whose primary business is email marketing? Please read on and you’ll see our point. There...
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Blog - Email Marketing Is No Longer An Individual Job

Email Marketing Is No Longer An Individual Job

Contrary to concerns in recent years that email marketing would eventually dissipate, the communication tool remains the center of the digital marketing landscape. Email marketing offers incredible ROI for businesses...
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Blog - If You Love Them, Let Them Go…

If You Love Them, Let Them Go…

It’s hard to let your subscribers go. We get it. But as consumers are inundated with emails everyday, it’s imperative to respect their choice to unsubscribe. Otherwise, you could pay...
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