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Gain Loyal Customers with Loyalty Programs

Gain Loyal Customers with Loyalty Programs

Do you know how many loyalty programs you’re enrolled in? If you’re like most people, the number is likely too high to count, but digging through your wallet of tattered...
Embracing Social Video Marketing

Embracing Social Video Marketing

Small businesses often must contend with smaller budgets. The good news is that excellent marketing doesn’t hinge on massive budgets!  One of the most effective (and often inexpensive) ways to...
Email Headlines Are as Easy as 1, 2, 3

Email Headlines Are as Easy as 1, 2, 3

The headline is arguably the most important piece of copy -- possibly the single most important factor -- in your marketing emails. In a crowded inbox, it is the first...
Finding Your Tribe in the World of Email Marketing

Finding Your Tribe in the World of Email Marketing

It’s important to have a professional community – not just for networking purposes, but for advice, support, comradery, and friendship. Unfortunately, whether it’s because of freelancing, working remotely, or simply...
Email Tips For Tapping Into Influential Millennials And Their $2.5 Trillion In Buying Power

Email Tips For Tapping Into Influential Millennials And Their $2.5 Trillion In Buying Power

Estimates show that in 2022 Millennials in the U.S. (defined as those born 1982 and approximately 20 years thereafter), will have about $2.5 trillion in annual buying power (MoneyTransfers.com). Of...
Humor Has It Using Comedy to Drive Engagement

Humor Has It: Using Comedy to Drive Engagement

Even the most serious businesses customers enjoy a chuckle every now and then, which is why comedy has long been a key part of email marketing. Just as we rely...
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