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Your lists are one of your most important email marketing assets, so it’s no wonder why marketers are always eager to grow lists quickly. Unfortunately, building email lists aren’t easy,...

In what instances do you find initial follow-ups most important for nurturing long-term relationships? Maybe it’s a big interview, or even a first date. A courteous note reminds the other...

In email marketing, segmenting is so much more than a to-do list item; it’s an integral component of every single campaign. Though often time-consuming and tedious, segmenting is critical to...

In recent years, the digital marketplace has exploded in size and scale, almost to the point of – if not totally – eclipsing brick and mortar retail in some industries....

There are many things that make email marketing successful, but one of the most significant metrics in the past has been open rates. Open rates have traditionally been defined as...

In the saturated digital universe we live in, simply having great content is no longer sufficient for getting the results you want. Promoting and sharing your content is critical for...