Blog

To the normal user, email has remained relatively stable in its function and design for, well, all of email history. Despite the transaction of more digital mail than ever, email...

As an email marketer you are always looking to expand your email lists, but not all list-building tools are created equal. Subscriber acquisition sources can be an efficient way to...

Do you think it’s strange to have a blog about direct mail from a company whose primary business is email marketing? Please read on and you’ll see our point. There...

Contrary to concerns in recent years that email marketing would eventually dissipate, the communication tool remains the center of the digital marketing landscape. Email marketing offers incredible ROI for businesses...

It’s hard to let your subscribers go. We get it. But as consumers are inundated with emails everyday, it’s imperative to respect their choice to unsubscribe. Otherwise, you could pay...

Is email marketing a “failure-friendly” channel? Do your email campaigns allow you efficient trial and error without wasting significant investment or resources? From our experience with email marketing veterans from...