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No matter your industry or job function, almost every employee is subject to some form of approval process, whether it’s a boss, board or client. Getting your work approved is...

Contrary to popular belief, existing brand customers are one of the largest untapped resources in email marketing. New customers and big spenders typically drive business revenue, so how can email...

Are you hitting a wall in terms of subscriber engagement? Do you have so much to say, but too little room to say it? Are you looking to super-serve your...

Since the inception of email, people have trusted written content to convey their messages. However, the digital era has introduced new trends in email marketing – one of the most...

Dark Mode, an accessibility setting that allows users to flip the interface’s color display so that the background is dark, and font is light, can potentially cause a big headache...

As an email marketer, there is sometimes no greater satisfaction than coming up with the perfect subject line. Because it's the first communication with your audience, subject lines can make...