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Email marketing continues to thrive because it innovates quickly to satisfy the needs of consumers. One of the latest developments in email authentication over the past few years does just...

Testing your email is an integral part of improving your campaigns and keeping up with consumer trends. As a company, it’s important to invest time and energy into determining the...

One of the biggest detriments to email marketing is the lack of personification and connection between sender and recipient. And we get it. You don’t have time to email thousands...

Email marketers use content marketing as a powerful tool for boosting brand awareness, garnering attention from prospective customers, and converting those prospects to brand loyalists. If you are currently engaged...

It may seem commonplace – or even overdone – but wishing customers a Happy Birthday with a targeted email is one of the most consistently successful promotional emails. It’s the...

As email marketers get closer and closer to mastering their communication to Millennials, the younger generation is rounding the corner with their own set of rules: Generation Z.  While Millennials...