Blog

A YourStory.com article asserted the bold opinion that email marketing is better than social media marketing. At ResponseGenius, we might be a little biased, but we couldn’t agree more. So...

The old-school rules for measuring success of a branding campaign relied on consistency, but those rules are now meant to be broken.  Companies used to deliver similar experiences across all...

Communication with your audience is essential to maintaining your brand. Because of its directness, consistency and personality, email marketing is often the most efficient way to communicate and establish loyal...

First impressions are everything and subject lines adhere strictly to this rule. A strong, eye-catching subject line can exponentially increase your click rate. Less engaging – or just plain bad...

Adding more subscribers is good for business. More subscribers equals more exposure, which often leads to more sales. But growing your subscriber list isn’t always easy, and it’s important to...

Many years have passed since the dawn of email, but some age-old wisdoms remain held by today’s most experienced marketers. Thankfully, over the years, there have been significant improvements to...