ResponseGenius

The idea of sending an image-only email may be enticing for a multitude of reasons – it’s easy to build, it stands out, and a picture is worth a thousand...

In a world often dominated by information overload, it's crucial that communicators are strategic and creative in leveraging their avenues of messaging. Audiences can become desensitized – and often apathetic...

Email has evolved significantly over time. Naturally, brands are quick to adopt all the latest bells and whistles in an effort to grab the attention of subscribers. But the fact...

With many young consumers relying on social media for the dissemination of news and entertainment, email marketing has become a harder landscape to navigate among millennial users. This population segment...

Consumers often dread customer service, whether it’s calling a “1-800” phone number, filling out an online service form, or chatting with an automated service bot. The advent of digital technology...

Email vs. direct mail – who wins? The true winner is email AND direct mail. The two effective marketing channels work best when used together as an impactful way to...