Are you an avid online shopper? If the answer is yes, you’ll identify with the following; if the answer is no, you should keep reading anyways!
For most online browsing regulars, you’ve received the notification about abandoned items in a shopping cart. It often sounds like this:
- “I think you left something behind”
- “Your shopping cart misses you”
- “Your items won’t be there for long”
Retailers use abandoned cart email retargeting because it’s successful – one British study found that abandoned basket emails had open rates of 65%. Whether you’re selling a product or service, the automated reminder will remind the customer why they came to your website in the first place. Why did they back out of purchasing? Were they in a hurry? Did they want to do more research? Regardless of their reasoning, the extra note might be the push to purchase.
Automated reminder emails are so effective because they are personalized. Using login information and tracking, even automated emails can populate saved items that have been placed into a shopping cart.
It’s crucial that your text isn’t pushy or irritating. Use emotions to positively influence their purchasing decision, but avoid sounding passive aggressive or snarky.
If you are in the business of selling goods and services, it’s time to consider setting up automated abandoned item notifications. Targeting consumers with relevant, personalized content is one of the easiest AND most effective ways to increase profit and email effectiveness.
The ResponseGenius platform offers you advanced API tools to connect directly with your eCommerce Shopping Carts. Couple that with automated triggered emails and you have all the tools necessary to make powerful abandoned shopping cart notifications an effective reality in your business. Let ResponseGenius help take your email marketing to the next level – hello@responsegenius.com
