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When someone does something that is of benefit to you, it’s imperative to say thank you. So, when subscribers and customers interact with your brand in a way that is...

Way back in 2015, a Time article reported that human attention span is less than that of a goldfish – around 8 seconds. All these years later, it’s likely even...

Mobile-strategy, once a new frontier, is now an outmoded term as companies embrace a plethora of new business technology. However, there is still much for all of us to learn...

Try and remember the last time you made it through the day without seeing a video play, whether it was on a personal electronic device or on a public screen...

Delivering a good email to your subscriber’s inbox is just half of a great campaign. To really make the most of your marketing efforts you must track performance over time....

The rise of data-driven decision making certainly remains a valuable advancement in the email marketing industry, but this inundation of information isn’t foolproof and can sometimes leads brands astray. Whether...