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The Infamous Blacklist

The Infamous “Blacklist”

The blacklist– a scary, dark hole that lives in a subscriber’s inbox. The file that eats up your emails and never spits them out. No email marketer ever wants their...
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Tick Tock What Time Should You Be Sending Email

Tick Tock: What Time Should You Be Sending Email?

How many times a day do you check your email? Once or twice? Likely more often.  Your audience is completely flexible and fluid to how and when they check email....
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The Great Debate Email Marketing vs. Social Media

The Great Debate: Email Marketing vs. Social Media

Chocolate or vanilla? Cup or cone? Email marketing or social media?  This hotly contested question has been debated amongst marketing professionals for years now, especially with the meteoric rise of...
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The Eleventh-Hour Edit Avoid Last Minute Email Changes

The Eleventh-Hour Edit: Avoid Last Minute Email Changes

A typo that misses three rounds of approvals; a last-minute event time change; an updated hyperlink that needs to be swapped out. We’ve all experienced scenarios that require a quick...
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The Argument for Background Images – The “Wallpaper” of Email Design

The Argument for Background Images – The “Wallpaper” of Email Design

Email designers have many techniques to enhance a campaign at their disposal. Visuals such as animated GIFs and gorgeous typography seem to be all the rage in emails today. But...
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Thinking of Switching Email Service Providers

Thinking of Switching Email Service Providers?

Thinking about switching email service providers? This is one of the most important decisions email marketers must make, because your choice can make the difference between success and failure.  If...
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